1. Describe the Restaurant concept and justify your idea/choice including in the

Posted: January 22nd, 2023

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1. Describe the Restaurant concept and justify your idea/choice including in the description the
classification as Low-Mid or Up Scale ops. Choose a restaurant concept and describe the idea of the
operation to be established in your chosen location. The decision can be based on current F&B trends or
any other (target market needs and expectations, creative or original unique idea…). (20)
2. Specify the location of the outlet and justify your choice. In the decision of the location and the
justification you should link the chosen concept with the potential market in the area and how this will also
support your concept decision, and the competition in the area which will help you to determine if your
concept is unique or not. (20)
3. Create a name, logo, and slogan for your outlet. It needs to be an original idea, never used
before. The Logo does not need to be professionally designed. The idea is to find that image
that will clearly represent the concept idea. The name of the outlet can be in any chosen
language. An explanation about the connection between the concept and the name must be
included. (20)
4. Create a Unique Selling Proposal. Once you analyze the competition in the area (as part of the justification
for the location decision), you need to be able to determine which will be your USP. Please also identify if
the Competition is Direct or Indirect in order to justify your USP.(20)
5. Written Presentation and Communication (Layout). (20)

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