Posted: July 4th, 2022
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During this assignment, you will take on the role of a market researcher. You will conduct a survey using an online tool (e.g., SurveyMonkey) of your choosing. Follow these steps:
Utilizing the questionnaire you developed in Unit IV, prepare the survey for online distribution. There are many tools online where you can sign up for a free account. Include the survey in your assignment submission (minimum of 15 questions in the survey).
Distribute the online survey to at least 15 respondents that you are fairly certain will respond (the goal is 10 responses). Note that this can be a convenience survey (friends, colleagues, and family).
In at least two pages, discuss the various metrics provided by the online survey tool and their advantages/disadvantages to the market researcher. Include at least three survey metrics in your assignment submission to support your discussion.
Adhere to APA Style when constructing this assignment, including a title page. Please note that outside sources, a reference page, and an abstract are not required.
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