Posted: January 28th, 2023
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Assignment #3 – Cultural Intelligence
Rana Nejem, an experienced international communications, protocol and PR practitioner and author of
When in the Arab World, started
out her career as a broadcast journalist. After working with CNN during the First Gulf War, she moved to the Royal Hashemite Court where she was responsible for the International Media Department for 2 years. Ran then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years. Rana founded her own company in 2013 – Yarnu – an Arabic word meaning to look towards, to aspire. She has since been coaching, training and advising business executives, diplomats and officials, to refine their professional profile, increase the impact of their personal presence and raise their intercultural intelligence.
Please watch her presentation and provide your insights, opinions, and thoughts in no less than 2 pages (Times New Roman, 12, double-spaced). You can also provide examples from personal experience or from the articles/books/textbooks you read related to cultural differences, cultural intelligence or cross-cultural risk in international business.
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