Create a PR Strategy of how, where and why you will use this kit

Posted: September 22nd, 2022

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TITLE: Shein will cooperate with Save the Children charity for the first time -All countries can participate-
Publicity:
Create a PR Strategy of how, where and why you will use this kit
See separate PPT on How to Create a Media Kit
Media/Press Kit: Create a press kit that is consistent with your concept and theme. The kit should be imaginative: this is the first impression the media will have of your concept and it contains the tools to obtain editorial coverage.

Components of Press Kit:
Media Kit Folder includes:
News Release: Write a correctly formatted press release (minimum one full page) including the elements learned in class (title, subtitle, dateline, quote, contact information, boilerplate, etc.) The news is the launch of the new campaign. This release must be in the format outlined in the How to Write a Press Release PPT.
Fact Sheet / overview on the campaign: utilizing at-a-glance correct format.
Photographs: Include two images that you would like to press to feature.
Press List: List must include 8 legitimate and appropriate media organizations with publication name, contact name and title, email address, and telephone number.
Note: The press list is media contacts, i.e. journalists, editors and prominent bloggers. They are not advertising sales people. For example, if your brand is a jewelry company, then your press list will focus on accessories editors.

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