Describe how startup businesses use “new media” and social media marketing.  

Posted: July 2nd, 2022

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Objective: Define the role and interconnected relationship of marketing, entrepreneurship and social media.  
 
Introduction: Although social media is new, due to the fact that it requires participation from customers it isn’t considered “new” media. Social Media is a subset of new media. 
The essay for this lesson is required to be a minimum of 750 words (excluding title and reference pages) that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format
Step 1: Preliminary Research.  
Research readings from this lesson and external sources
Step 2:  Write a minimum of 750 words  
· Describe how startup businesses use “new media” and social media marketing.   
· Define/illustrate the differences and similarities of new media and social media marketing..   
· Discuss some of the risks of incorporating social media marketing into your business’s marketing plan.  
·  Explain at least four specific benefits of using “new” media and social media marketing for a startup business and provide examples.

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