Posted: November 5th, 2022
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1.) Farrow’s Fabrics sells upholstery fabrics. Farrow’s Fabrics is a supplier of business products when it sells to furniture companies that manufacture sofas and chairs. Is Farrow’s Fabrics a supplier of business products when it sells fabric to Steve for him to re-upholster a sofa in his home? Explain your answer in no more than 3 bullet points. 1 mark for correct answer with valid explanation.
2.) Provide a personal example of a product category for which your purchases demonstrate brand loyalty. Explain how your purchases demonstrate brand loyalty in no more than 3 bullet points. 1 mark for valid explanation.
3.) Examine the product packaging labelling for a jar or can of food you have in your home kitchen. Describe one example of informational labelling that you see. Please use no more than 3 bullet points for your answer. 1 mark for valid example.
4.) New Product Lines and Additions to Product Lines are two categories of new products. Which of these two alternatives do you believe presents higher risk for most companies? Explain your answer in no more than 3 bullet points. 1 mark for valid explanation.
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