Differentiate between the peripheral route of persuasion and the central route.

Posted: July 14th, 2022

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1.) Differentiate between the peripheral route of persuasion and the central route. What route do TV commercials usual employ? Explain using a real commercial.
2.) Why and how does role-playing sometimes affect our attitudes? Be sure to reference either the foot-in-the-door phenomenon or the fundamental attribution error in your answer.
3.) What factors did Stanley Milgram conclude influenced his subjects to comply? Explain what he varied and what impact it had on compliance rates overall.
4.) What factors make it more or less likely that someone will stop to help a stranger? What does this tell us about our capacity for altruism?

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