Discuss how the facilitators or leaders and members of a collaborative team working on that community project

Posted: September 6th, 2022

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Effective Marketing and Persuasion
In all human service organizations and collaborative programs or projects, there is a need for marketing plans and persuasion practices. These practices are a foundation for gaining investment from key stakeholders.
Readings
In your Developing Nonprofit and Human Service Leaders textbook, read the following:
Chapter 12, “Marketing,” pages 135–140.
Chapter 13, “Persuasion,” pages 141–152.
Use the Capella University Library to read the following:
McCann, K., & Kowalski, C. L. (2015). An analysis of human and community service organization directors’ self-efficacy levels associated with their financial management, advocacy, and marketing skills. The Journal of Nonprofit Education and Leadership, 5(2), 89–100.
Learning Components
This activity will help you achieve the following learning components:
Examine how marketing and persuasion skills can be of use when collaborating with other programs or agencies.
Identify leadership skills for overcoming resistance to change in an organization.
In your initial post, identify a policy, project, or initiative from your experience or from course materials. Discuss how the facilitators or leaders and members of a collaborative team working on that community project or new policy initiative would use methods of marketing and persuasion as discussed in the text. Discuss one tool or method of persuasion that might be used for the policy or initiative you identify and why that tool or method might be effective.
Response Guidelines
Read the posts of the other learners and respond to the initial posts of two. In each response, ask clarifying questions or suggest another method of marketing and persuasion you feel might be effective for the learner’s policy, project, or initiative.
Learning Components
This activity will help you achieve the following learning components:
Examine how marketing and persuasion skills can be of use when collaborating with other programs or agencies.
Identify leadership skills for overcoming resistance to change in an organization.

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