Discuss process of new product development and its interactions with strategy, marketing and engineering.

Posted: July 13th, 2022

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Please read the case and provide report with key takeaways in a clear and concise manner:
– discuss process of new product development and its interactions with strategy, marketing and engineering.
– how risks associated with uncertainties of the product development process were assessed and managed;
– reflect on managerial and operational challenges associated with each stage of the product development process.

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