Download Starter Files Download the Social Media PYUR_Project Starter Files.zip

Posted: December 7th, 2022

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Download Starter Files
Download the Social Media PYUR_Project Starter Files.zip file from the Resources section on this page.
Thoroughly read and review all the 5 background documents and links
PYUR Wiki page profile
PYUR Campaign Brief
PYUR Buyer Personas(4)
Facebook 3-Month Insights Post Data Export
PYUR Website
Verify that the documents and links you have are the same as what you see below:
Campaign Brief Profile Wiki Page Buyer Personas Website Facebook data export
(Also included in the zip file you downloaded, you will find a slide deck template you will use to complete the project. Make sure to identify the 2 sections in the deck.:
PYUR_Organic Social Media Strategy
PYUR_Paid Social Media Plan
Find each section in the downloaded slide deck template
Organic Template
Paid Template
Facebook Ad Policy
Keep in mind when doing this project that when posting ads on Facebook, or any site, there may be regulations related to your product, that need to be followed.
Especially because this project is based on a skincare project(personal health products or services), you will need to make sure your ad content does not violate any of the personal health products or services regulations.
Here is an example of a specific policy related to Personal Health products or services
Advertising Policy on Personal Health
To reduce negative ad experiences, you should avoid the following when you promote health products or services:
Images focusing on conditions: Ads shouldn’t draw attention to beauty or health conditions as it may create an unexpected experience. For example, ads shouldn’t use zoomed-in images of acne.
Negative self-perception: Ads shouldn’t contain content that is likely to trigger a negative reaction, such as an ad that gives an individual a negative perception of their body or figure. For example, ads shouldn’t highlight a specific body or figure as desirable or idealized.
Gettings Started
Review all documents and resources provided. This will give you everything you need to complete the steps of the project
Create an organic social media strategy for PYUR Skincare.Use the organic social media strategy template slide deck(PYUR_Organic Social Media Strategy Template) to get started. Everything you need to complete this task is provided in the presentation template, please read the instructions and use the Rubric to ensure completeness.
Create a paid social media plan for PYUR Skincare.Use the paid social media template slide deck(PYUR_Paid Social Media Plan Template) to get started. Everything you need to complete this task is provided in the presentation template, please read the instructions and use the Rubric to ensure completeness. The Buyer Persona profiles will be used to provide direction on paid targeting.
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