Posted: November 1st, 2022
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Integrate concepts from various disciplines including research, psychology, and economics. In this assignment you will apply what you have learned by analyzing a consumer product or service in a 2500 word paper.
In this analysis you should identify a consumer product or service that is commonly marketed to some segment of the general public. As the starting point in your analysis you should identify the primary target consumer for what you have selected. With that target in mind, research the product or service and analyze it from the perspective of consumer behavior. In your paper address all of the following:
Explain the most relevant primary decision-making forces that influence buyers for the selected product or service
Analyze the decision-making and buying process for the specific product or service
Identify the relevant microeconomic factors affecting consumer behaviors for the product or service
Explain the influence of heuristics and experiential consumption on consumers of the product or service
Connect the key consumer behavior theories that marketers are leveraging to sell the product or service, and
Evaluate the most appropriate methods for developing consumer behavior information for the particular product or service
Formatting & Sources
Please write your paper in the APA format. Use at least three credible, outside sources and cite them using APA format as well, with at least one source from a scholarly peer-reviewed journal.
Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question.
Secondary sources come from peer-reviewed scholarly journals, such as the Journal of Management. You may use like JSTOR, Google Scholar, and Social Science Research Network to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain.
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