Posted: November 7th, 2022
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After reading the two journal articles assigned this week, watch the following video of a TED Talk by Seth Godin, the marketing guru on the topic of leading tribes. In the talk, Godin argues that the Internet has ended mass marketing and by connecting people around shared ideas, interests and values revived a human social unit from the distant past: tribes. He suggests that leading tribes give ordinary people the power to connect with others and bring about change.
What may be some of the potential implications of “tribes” to effective health communication channels in the 21st century? Explain why these may be a “good” or “bad” thing compared to traditional health communication channels.
Must follow the format of the sample paper and answer the following questions
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