Posted: November 6th, 2022
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Corporate Social Responsibility (CSR) is a longstanding strategy for companies to be accountable to the public (normally local areas) as well as to its’ stakeholders. But is that enough according to Wendy Woods, a Social Impact Strategist?
View the following TED Talk video by Wendy Woods on The Business Benefits of Doing Good.
The Business Benefits of Doing Good (TED BCG 15:26)Links to an external site.
After watching the video, read the article complimentary to the video: Total Societal Impact: A New Lens for Strategy (BCG Henderson Institute)Links to an external site.
After viewing the video and reading the article, respond to the following questions in essay format.
How does Total Societal Impact (TSI) differ than CSR?
Find a company already using TSI and provide a summary of its’ process and outcomes from TSI implementation.
Your essay should be at least two (2) pages, double spaced, with proper references and adhere to citing format per APA guidelines.Use at least two (2) scholarly sources with intext citations supporting your essay. Don’t forget to include a cover page, introduction, body, and conclusion for your essay.
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