Posted: February 3rd, 2023
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This week, you read a case study about the use of Scan It! at Stop & Shop. Drawing upon your readings, lectures, and even content learned from other courses in this program, consider the three questions at the end of the case.
1. What is the benefit of the Scan It! data to Stop and Shop? What are some of the questions the company could answer about its customers?
2. How would you assess the level of capabilities of Stop & Shop’s use of analytics? What might the company do differently with the data to gain more value?
3. What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?
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