Posted: December 8th, 2022
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Historically Black Friday (the Friday after Thanksgiving sales turn retailers balance sheets “black”) has been an indicator for sales for the new year. For example, if 2021 Black Friday sales are up, then businesses would expect that 2022 will be a better sales year then 2021 was.
However, since many brick and mortar stores are less important to shoppers given the online shopping craze (i.e. Amazon), Cyber Monday (the sales over the weekend online from Friday to Monday after Thanksgiving) now have become the indicator for sales in the new year. Black Friday and Cyber Monday sales combined are the indicator that the National Retail FederationLinks to an external site. closely examine.
What were the results of Black Friday and Cyber Monday this year? Do they predict more or fewer sales next year?
Provide the data you are using to answer these questions and explain it.
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