Posted: January 28th, 2023
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Leveraging Search Technologies Google is the world’s premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.
Research an organization located in the Kingdom Saudi Arabia and discuss the following:
What type of search engine technology is the company using?
Discuss the benefits the company is gaining from using that technology.
What sort of metrics does the company use to measure the success of the utilized search engine technology?
What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?
MAKE SURE TO READ THE WRITING COMMENTS INSTRUCTION CAREFULLY AND FOLLOW IT, USE THE BOOK CH6 AS ONE OF THE REFERENCES. HEADLINES/INTRODUCTION, THESIS, AND CONCLUSION REQUIRED
REFERENCES AT LEAST 5-6
ADDITIONAL READING MIGHT HELP: Wei, L., & Na, C. (2020). Personalized recommendation algorithm based on improved trustworthiness. 2020 International Conference on Robots & Intelligent System (ICRIS), 526–528.Drivas, I. C., Sakas, D. P., Giannakopoulos, G. A., & Kyriaki-Manessi, D. (2020). Big Data Analytics for Search Engine Optimization. Big Data and Cognitive Computing, 4(5), 5.
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