Posted: September 8th, 2022
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Identify a company that is active on Instagram. This could be a company from your hometown/state or one from the university area. A small local company is preferred. Review the company’s Instagram posts. Take a look at each of the components of the company’s posts as outlined in Chapter 5, Section 5 (attached — starts on page 13 of the pdf) Discuss in 1-2 single spaced pages: a. What is it about their Instagram content strategies that does or does not stand out? b. Provide post examples (either good or bad). c. Make at least 3 recommendations on how the company can improve their organic Instagram posts. d. Make recommendations on how the company can improve their overall Instagram strategy (such as leveraging stories, IGTV, or changing their content strategy).
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