Please write a business report based on the provided case study

Posted: July 2nd, 2022

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Please write a business report based on the provided case study and the following question:
Analyse Olay’s business situation using Consumer Behavior and STP (Segmentation, Targeting, and Positioning) marketing concepts.
You must read through the “Case study” file and the “Individual written case study instruction” file before writing the report. The structure of the report must follow as stated in the instruction file. Secondary research is recommended to write this report.

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