Posted: January 10th, 2023
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Select a company where you are a regular customer. Think of the potential Big Data this company stores about you. Also, consider other data sources the company might use (e.g., demographics, market information, or consumer information, such as your credit score). How do you think the business uses this information to make you a more valuable customer? For example, how does your bank know to send emails to you with discount offers for a loan product? How does your favorite restaurant generate a free appetizer coupon for you to use during your next visit?
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