Understanding the purpose and use of benchmarking.

Posted: July 1st, 2022

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Analyzing the Organization
a. Select Signature Assignment organization (be sure it’s an organization that has been in business for at least 10 years). Make sure you choose an organization that will provide information to address core courses in the program, i.e., access to financials, demonstrates marketing strategies, etc. Provide a brief summary about your organization and why you selected it.
b. Determine your organization’s industry then review Porter’s five forces model and PESTLE analysis. Briefly provide a brief overview of how one or both of these analyses are useful in analyzing the organization you selected.
My company selection: Amazon
Readings
• PESTLE Analysis (great site for analysis information on PESTLE [Political, Economic, Social, Technological, Legal andEnvironmentalfactors] at http://rapidbi.com/pestle/
• Porter’s Five Forces Model at http://www.quickmba.com/strategy/porter.shtml
• Understanding the purpose and use of benchmarking. Stroud, J. D. (n.d.) https://www.isixsigma.com/methodology/benchmarking/understanding-purpose-and-use-benchmarking/
• Ou, O., & Kleiner, B. H. (2015). Excellence in benchmarking. Industrial Management, 57(6), 20-24,5. Retrieved from ProQuest Central database in the Touro library.

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