What is your organizations marketing strategy/mix?

Posted: July 1st, 2022

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Marketing Analysis
What is your organizations marketing strategy/mix? What differentiates it and or gives it a competitive advantage over others in the industry. How is it relevant to Porter’s model and or PESTLE?
Reading:
Glossary of Marketing Terms and Definition https://www.thebalancesmb.com/marketing-terms-and-definitions-2295418
Purkayastha, A., & Sharma, S. (2016). Gaining competitive advantage through the right business model: Analysis based on case studies. Journal of Strategy and Management, 9(2), 138-155.

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