What organizational changes would you consider in the short term to assist in addressing this situation?

Posted: September 10th, 2022

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Instructions
Review the Case Study #2. The paper should be 3-5 pages in length addition to the cover page and reference section. You must include at least two peer reviewed sources that are both cited and referenced.
1. What are your instructions to the customer service group, what strategy is your strategy to address these fakes?
2. What are your instructions to the returns group, regarding repairs? What steps will you take to make sure that the fakes are not repaired and sent back to customers?
3. What will you tell the owner and the marketing department about the fakes? What information do you feel is essential to include in the message to the media?
4. What organizational changes would you consider in the short term to assist in addressing this situation?
5. What new revenue opportunities do you see from this situation? What would you recommend to sales or marketing?
6. What virtual elements would you include in your solution? Consider using any of the tools in Chapter 8 or 9 of the Gordon & Curlee text.
In all the cases, you will not have all the information you need to provide a definitive solution; make whatever assumptions you need (be sure to indicate what they are and make sure that you have provided a solid basis for the assumption!) and work the case. You will need to apply ‘conceptual thinking’ to arrive at satisfactory answers for all cases. That means that you will not find the answers for any of the cases in this or any other text – you must go beyond what is there. Merely trying to respond to each “symptom” listed in the case study is likely to take you in the wrong direction as the real ‘problems lie beyond the case write-up in the text.
APA requires that you write in the third person. Therefore “I would, I think, I recommend, you, we and us” are inappropriate. Avoid emotional subjective statements and avoid talking about the need for, or the desire to do, more or future studies: Solutions, actions, alternatives, and recommendations are required based on the information given. Be sure to list and justify any assumptions you choose to make.

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