What price should Jowers charge DayTraderJournal.com for the Atlantic bundle?

Posted: December 3rd, 2022

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Read the Atlanta Pricing Case and provide a report that addresses the issues, questions or challenges presented below. This report should be in APA format and should reflect analytical and critical thinking skills that indicate a deep understanding of the related material. You will be graded on grammar, spelling and format in addition to content.
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For this analysis, provide a paragraph describing what you perceive to be the primary issues facing Atlantic. Then, prepare your recommendations for Mr. Matzer. In your analysis, be sure to address the following:
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What price should Jowers charge DayTraderJournal.com for the Atlantic bundle? Consider the options of Status quo pricing, competition-based pricing and cost-plus pricing as presented in the case and determine the specific price point.
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Think broadly about the top-line revenue implications from each of the three alternative pricing strategies. Approximately how much money in the next 3 years will be ‘left on the table’ if the firm were to give away the software tool for free versus utilizing one of the other approaches?
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How is Matzer likely to react to your suggestions?
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How is Cadena’s salesforce likely to react?
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How are customers in your target market likely to react?
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Include any calculations you use as an appendix to the report. You will be graded on grammar and spelling as well as content. This is the most complicated case; read it thoroughly. Grading will be less lenient than previous cases. Also keep in mind that it is YOUR work that I’m interested in, not your ability to find and recap answers to this case that may be found online. All work will be submitted through a plagiarism checker and will receive a score of 0 if appropriate.

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