Why should you begin a case analysis with a financial analysis?

Posted: November 19th, 2022

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Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
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Question 1
Why should you begin a case analysis with a financial analysis? When are other approaches appropriate?

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