You will be asked to submit a short proposal (250–500 words).

Posted: July 2nd, 2022

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Many of Bright Road Health Care System’s facilities are located in areas that are currently serving many Generation Y patients and will be serving increasing numbers of Generation Z patients within the next five years. This means the Health Care System’s online resources will increasingly become the primary source of healthcare information for the community and the main promotion outlet for the Health Care System.
You will meet with the CEO of Bright Road to discuss her concerns about the relevancy of these resources, and you will work with the marketing director of Bright Road to learn about their current online resources and utilization information.
You will also review Bright Road’s website and Facebook page. You will use this information to make recommendations to the CEO about how to improve the system’s online presence.
You will be asked to submit a short proposal (250–500 words). Your proposal should include the objectives for this project and the target audience.

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